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Beyond Booking: Perfecting Every Step in the Dealership Service Process

October 29, 2024

Digital Retail

Have You Considered the Complete Path Your Customers Take During Their Service Process? More than just securing a convenient time slot, it’s a connected, end-to-end experience that starts with the initial booking and doesn’t end until the final pickup. With packed schedules and an on-the-go lifestyle, your customers expect their service bookings to be as seamless as ordering a coffee or booking a flight.

With a comprehensive service booking app, your dealership can meet and exceed these expectations through ease and personalization. From automated reminders to a digital pass for quick pickup, it gives your customers control, ensuring each phase of their service journey is ready for the road ahead.

Where Are Dealerships Missing the Mark on Service?

Even the best dealerships face challenges that can compromise service quality. While some provide a complete and connected service journey, many leave customers to manage details independently. Without an integrated process and an effective communication channel, your efforts risk becoming mere echoes of what could have been.

Scheduling Issues: When your team has to manage appointments manually, double-booking and overlapping schedules can become regular problems. This frustration for advisors leads to missed revenue from the customers you could have served instead.

Communication Void: Without proper communication from your team, customers might be unaware of delays or schedule adjustments, leading to inconvenience. Plus, a lack of real-time updates can leave them feeling disconnected and unsure of where their vehicle stands or what to expect next.

Service Turnaround Time: Lengthy phone calls and constant email exchanges to confirm estimates can significantly prolong service turnaround. This inefficiency not only irritates customers but also affects your advisors’ productivity, ultimately leading to increased wait times and a higher risk of costly mistakes.

Missed Customer Connections: When there’s no automatic reminder system, customers often forget appointments. This leaves your team struggling to reconnect and rebook, adding unnecessary work and losing valuable touchpoints

The Benefits of Going an Extra Mile in Service

What your customers truly need is an end-to-end experience. Shifting from “What If” to “What Is” becomes much more feasible when scheduling is effortless, updates are in real-time, and all their payments are secure. A 24/7 service app at your customers' reach provides them with a wide range of options, ensuring every feature is checked off their list.

Personalized Service Suggestions

As customers make their bookings, your service app can utilize their history and vehicle details to recommend the right services tailored specifically to their needs. For instance, if the app identifies that they frequently drive long distances, it might suggest scheduling an oil change or tire rotation sooner than usual, all while they complete their booking. This level of personalized attention reassures customers that their vehicle is in good hands and that your dealership genuinely cares about their needs.

Omnichannel Service Booking

Today’s customers desire the freedom to engage with your dealership on their terms. A multichannel booking feature allows them to schedule service conveniently through your app, website, WhatsApp, or any preferred platform. Whether they book at midnight or in between meetings, the app instantly updates the service team, ensuring everyone stays in sync without the need for a single phone call.

Streamlined Estimates and Approvals

After confirming their booking, customers want to know what to expect. By providing detailed service estimates directly through the app, you make it easy for them to review and approve services digitally. This instant, transparent communication reduces delays and speeds up the overall turnaround time, enhancing customer satisfaction. It connects them effortlessly to the next step, where real-time updates ensure they’re always in the loop.

Automated Updates and Reminders

Keeping your customers informed throughout the process is essential. Automated reminders, confirmations, and status updates ensure that customers know exactly what’s happening with their vehicle at every stage. By actively communicating each milestone, you reduce uncertainty and allow them to plan their day better, making their experience stress-free and well-managed as they anticipate a smooth vehicle pickup.

Safe & Seamless Payments

When it’s time for payment, customers can securely pay online at their convenience, saving them the time and effort of handling payments at the dealership. With quick, easy payment options available, you’re removing one more barrier, ensuring a faster and smoother final stage in the service experience.

Quick Pickup with Digital Pass

For the ultimate convenience, customers can generate a digital gate pass for quick and easy vehicle pickup. This digital pass simplifies entry and exit, helping them bypass lengthy waits and get back on the road without any difficulties. It’s a fast, tech-driven solution that rounds off the service journey, ensuring a smooth, modern experience right through to the end.

Designing an Experience, Not Just a Service

As cars get smarter, the service process should evolve too. Whether it's a service estimate, repair quote, or routine maintenance check, keeping your customers involved and informed always leads to a better experience. Oorjit’s service booking tools are designed with this in mind—seamless user-friendly systems that work for your team while engaging your customers. “Service is not just what you do; it's how you make your customers feel.” With Oorjit, service is transformed into more than just a process; it’s dedicated to delivering an immersive experience in every interaction. With every update, every detail, and every alert, we are designing a customer-first journey that keeps them informed, valued, and satisfied at every step.